OMG!!! 2010 is here!
And all I have to say is, “thank goodness!” 2009 was a baaadddd year for almost everyone I’ve talked to for a variety of reasons – and not always because of the economy. Unfortunately, I was no different. Certainly there were a few highlights, but for the most part – “blecchh!”
However, out of adversity comes opportunity. It gives us the motivation to look forward and focus with a renewed perspective. After 12 months of soul searching and fine-tuning our message, I’ve come up with the essence of what Black Lab Marketing is all about. BLM’s mission in life is a simple one - to get organizations to stop and think. Whether you’re in a business or non-profit group – in start-up mode or at it for quite some time - if you don’t take the time to stop and think, you won’t have a roadmap of where you need to go, or at least know if you’re still on the right highway. I get it that when your role is CEO/receptionist/janitor in any given day, it is difficult to slow down for the slightest moment and stop and think. But if you don’t, you’ll always focus on what’s immediate instead of what’s important. And that will never get your organization to higher levels of success.
So in the spirit of starting anew, I challenge all of you to take the time to stop and think - and not just about your business or organization but your personal and professional lives as well. Assess where you’ve been and plan for where you need to be going. Make sure you’re doing the right things for the right reasons and that you’re heading down the right path. Without some semblance of a plan, you’ll end up feeling like you’re barely hanging on and playing catch up all the time. And that sounds eerily how 2009 was for most of us. Let’s not to go there again, shall we?
Here’s to great success in 2010 and beyond.