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Services

Got a great idea but no clue how to get started? Have you been in business for a while but don’t seem to be moving forward? Are you trying to get your cause heard? Or maybe just understood? Be it for-profit or non-profit, let Black Lab Marketing help you figure out how to build you passion into reality!

 


Our aim is to serve companies or non-profit organizations that desire to grow their business or awareness by collaboratively developing solid business and marketing strategies with our clients. We can also assist organizations by assessing their current needs and goals, validating whether their existing strategies can still deliver the desired results, and making recommendations to take advantage of new opportunities for growth in sales or awareness.

Black Lab Marketing LLC offers consultation services including, but not limited to, strategies for marketing, media, public relations, product distribution and channel partnership. We also offer expertise and coaching in executive speaking.

Would you like us to speak at your event?  Contact us today.

SPEAKERSHIP TOPICS (for descriptions, click on each title)

FOR BUSINESS

• Technology – How To Talk Turkey To Your Customers Who Are Chicken                           

  In the technology field, it’s often thought that showing how much you know will win the deal. However, today often the buying decision maker knows very little and is intimidated by the technology they actually need, such as a school board member or a CFO of a company. These are big dollar decisions, and your job is not to show how smart you are, but to make the decision-maker as comfortable as possible that they are making the right choice as possible. How are you communicating your technology’s value to these critical audience members in terms that make sense and relates to what’s important to them?

• Managing Change – How To Motivate In Turbulent Times                          

  Times are tough for your company, your staff doesn’t know when the ax is going to fall (again) and your customers are unsure of their own future. How do you stem the tide of uncertainty and keep everyone moving forward toward success?

• Driving Customer Affinity – And Why It’s As Important As Driving Revenue                          

  We all have a natural inclination to focus on revenue generation. But are you paying attention to those that are providing that revenue? Strong customer affinity is immensely important in tough times – but to be effective, you have to work on it ALL the time. The Field of Dreams adage of “If you build it, they will come” doesn’t work in business. What are you doing to ensure customers want to work with you for the long haul?

• Common Sense Business Strategy In Not-So-Common Times                          

  When times get tough, a lot of thought and analysis and fretting and gnashing of teeth starts to occur. We start reading, studying and researching like crazy. But are you really finding the right solutions? Or just falling back on old habits? It’s time to get back to the basics of leadership and strategic thinking. It’s not as hard as you think.

• Common Sense Management Strategies – Everything I Learned About Management I Learned From Raising My Kids                          

  Parenting doesn’t come with a manual, but management courses do.  So, isn’t it ironic that the best lessons in management come from raising your kids?  Bringing up your children, bringing up your staff – there are several parallels between the two.  At the end of the day, it’s all about nurturing someone toward success.  

• Channel Marketing Mix and Efficient Scalability                          

  Channel, by its very nature, implies scale and volume. But reaching to the masses can be a costly venture. What elements should you be including in your marketing mix? How are you taking full advantage of push vs. pull activities? What are you doing to ensure Efficient Scalability occurs and has a positive impact on your company’s bottom line?

For Non-Profits

• Business Strategy – It’s Not Just For Businesses                          

  You have a passion, a heart for something that you want to take into all the world. Yet you can’t seem to get your ideas off the ground. You don’t understand why more people aren’t interested or why they just don’t seem to know about your cause. The issues for a start-up business are no different. By applying very similar principals and tactics, you can bring your passion and vision to reality.

• Marketing – Its More Than a Brochure and a Website                          

  Marketing is all about relationships. What are you doing to build up relationships with a donor base or your community to make sure everyone possible knows and supports your cause?